Consumers today are demanding more, and are shifting from desire of possession to a desire for experience. They are less receptive to information in which they do not have a keen interest, which requires the retail industry to know their consumers better than before.

The lowest price is not longer attracting most customers like it did before. Today, product information is widely accessible and going shopping or dining is about having a pleasant experience. People shop where they feel comfortable, happy and satisfied with the service.

The branded coffee retailer is an excellent example where coffee are successfully sold to a much higher price than price conscious consumers would accept. You do not only pay for the coffee. You are also paying for the cozy environment, the soft sofa, the free magazine and for the meeting place with other people.

A modern scalable customer loyalty system connects to equipment like store radio station, in-shop tv screens, personal shopping assistants and personalized interest based promotion messages. All this to increase the positive shopping experience where the output content is connected and selected from live sales data and intelligent consumer analyzing.