Well structured and executed Customer Loyalty Programs provide real and measurable benefits for companies who wish to stay ahead of competition, accelerating profitable growth by increasing revenues and reducing costs, where values are created by:

Attracting new customers (expand customer base)
Retaining a higher percentage of existing customers over a longer time
Increasing existing customers visit frequency
Increasing the average spending rate of existing and new customers
Making the customers feel appreciated and satisfied, so that they act as natural ambassadors bringing in yet more customers via word of mouth

Realization of Successful Customer Loyalty Management

Successful Customer Loyalty programs are accomplished by effective and intelligent usage of continuously collected, updated and analyzed customer data as seen in the following examples:

Increasing spending by providing a range of reward options that are truly valuable to the targeted customer groups. A spa visit might be more desirable and worth spending for than a cash vouchers to some customer groups.
Increasing visit frequency by targeted marketing campaigns and events based on the customer’s purchasing patterns, demographics and true interests.
Identifying the most profitable customer groups and increasing the focus on maintaining and retaining them.
Identifying customer groups, reasons and factors affecting churn. Adjusting loyalty programs to retain the customers that are desirable to keep.
Reducing marketing and communication costs by sending product news and launches only to the customers that are interested in the marketed product.
Giving consumers control to update address data and interests reduces data maintenance cost and cost of sending unwanted information and information to wrong addresses
Reducing cost by using low cost and environment friendly communication like email and sms to members that has approved and prefer these types of communication.