Customer Touch Points
Customer touch points are places and situations where you as a retailer have an opportunity to interact and communicate with your customers.
Example of touch points:
- POS (cash register check out)
- Customer service counter
- Call centre
- Kiosk machines
- Customer Web Portal
- Store signage tv screens
- In store Radio
All customer touch point interactions builds the collection of experience a customer has about your brand and your company. Well designed and planned touch points should deliver joy, help and a good experience to the consumer at the same time as it gives you a better knowledge of your consumers interests and behaviors.