IKEA uses Memberson Retail CRM suite for cost effective membership processes and reduced marketing cost. The comprehensive solution includes innovative multiple customer touch points including coupon machine with hundreds of thousands transactions daily going through the system in real time. Memberson also enables the IKEA friends VISA Card and provide comprehensive analytical capabilities including a real time dashboard. A member’s web provides online registration, reward redemption and many more features.

IKEA’s Loyalty program is called IKEA friends and lets you register to receive latest news on monthly benefit buys, ideas, happenings, redeem loyalty points and more. IKEA friends is for people who see their homes as an extension and an expression of their personality. It’s for people who appreciate the IKEA mission of making affordable and functional designer furniture available to everyone. It's for the home lovers.

About IKEA

The IKEA story began in 1943 in the small village of Agunnaryd in Sweden, when founder Ingvar Kamprad was just 17. Since then, the IKEA Group has grown into a major retail experience with 123,000 co-workers in 25 countries/territories generating annual sales of more than 21.5 billion euros.

IKEA provide home furnishings that are modern but not trendy, functional yet attractive, human-centered and child-friendly and represent the fresh, healthy Swedish lifestyle through their carefully chosen colours and materials. These ideas are closely linked to IKEA origins in Småland Southern Sweden, where the people have a reputation for working hard, living on little and making the best possible use of the limited resources they have.