One of the World’s Best Zoos; Singapore Zoo and Night Safari are using Memberson Loyalty and Attraction CRM Suite with a full set of modules to run a comprehensive membership program including cross park memberships providing full cross park member visit pattern visibility.

The solution also includes Adoption & Donation Management, Member Entrance Tracking (mobile devices) and Instant Member registration with photo capturing.

About Wildlife Reserves of Singapore

Wildlife Reserves Singapore (WRS) is the parent company of award-winning attractions Jurong Bird Park, Night Safari and Singapore Zoo. WRS strive to be world-class leisure attractions, providing excellent exhibits of animals (and birds) presented in their natural environment for the purpose of conservation, education and recreation.

WRS parks have been conferred the Best Leisure Attraction Experience Award at the Singapore Tourism Awards 18 times. The record achievement affirms WRS parks’ status as Singapore’s premier leisure venues. To date, WRS parks have welcomed more than 70 million visitors.

In the areas of conservation and research, WRS parks have undertaken multiple projects, which focus on species such as the oriental pied hornbill, pangolin and orang utan, through collaborations with various organisations and institutions. Recent conservation efforts have included hosting the inaugural regional Asian pangolin conservation workshop. All WRS parks are designated wildlife rescue centres by the governing authority.