With the marketing module you can plan your events and marketing campaigns at the same time as you estimate related costs in your marketing budget sheet.

The targeted selection of members can be filtered by geographic, demographic, sociographic and historic purchase patterns. Communication like sending event invitation or personalized advertising can be performed trough Memberson Communication Services or by exporting the member selection to file for 3rd party processing.

By using Memberson Communication Services the response will be tracked and made visible in the Marketing module. Further the attendance tracking functions gives full control of the event. Invitations may be configured with several time slots and a maximum seat number per time slot. The system automatically takes care of registration count and blocks fully booked time slots from further registrations.

If the Memberson Web Portal is used events can be published for all or only a selected group of members.

During the event the system will track sales from your cashier machines, other point of sales and give instant real time statistics of the finances and profits. It has never been easier to visualize event ROI. Event and Campaign statistics are compared with other events and with sales from none participating members. This is true and accurate analysis of the Event and Campaign economics.

The event management functionality fully integrated with the loyalty platform and real time purchase data is a dream coming true for any retail marketing manager. Imagine how much time that can be saved on planning, budgeting, inviting, tracking, connecting sales figures and analyzing results.