Reporting and Analytics
The Memberson Insight Suite™ is a set of modules covering all reporting and data analyzing needs. The intelligent data consolidator can prepare enormous amounts of transaction data from several sources into a data warehouse. Data are filtered and dimensioned according to their importance and statistical value which reduces data storage needs without loosing any statistic or analyzing power.
A set of normal reports like address lists, labels, expiry notification letters, reminder letters, welcome letters, member spending are included in the Standard report package, both in list and graph formats.
Reports can be exported to all popular formats like PDF, EXCEL, TEXT, HTML, XML.
The Memberson Report Designer is a design tool for creating customized reports. The reports can be lists, group lists and can include pictures and functions like summaries, average, percentages, top 10 and advanced mathematical calculations. Custom designed reports can be published in the Memberson Loyalty Platform with restrictions set per user and user group. Reports can also be published as HTML into an intranet.
System embedded KPI objects shows you important status and performance indications. A member record can show a sad face symbol if there is an unsolved customer issue. No profitable marketing projects will show a red flag until sales related to the specific campaign increases and shows the green dollar flag.
Interactive pivot reports give more power to the user to modify the data presentation and data depth on the fly. To change the view from months to days or hours requires just a click.
The business Intelligence Interface shows data in many dimensions and is interactive so interesting patterns and details can be dived into more detailed analyzing.
Memberson Graphical Map Interface connects demographic and sociographic member data to a country or area map for visual insight like where the high spenders, frequent visitors are located.