Memberson Campaign & Event Module
Powerful functionality for the complete campaign and event process including planning and budgeting, audience targeting (using flexible criteria like distance to store, spending patterns and family size), sending invitations and tracking response and attendance. Send personalized email newsletters, announcements, notices, news alerts, coupons, special offers and much more.
Memberson Campaign and Event module facilitates multi-channel campaign management to manage web media, email, newsletter subscriptions, SMS, print advertising, TV and radio advertising and webcasts. You can benchmark campaign effectiveness based on direct mail, phone, SMS and Email. The system tracks campaign related spending and compares with spending from a control group which provides an accurate event ROI in dollar and cents.