Attraction CRM
Attractions like Amusement parks, Zoo parks and Museums have to increase their competitive advantage by providing visitor benefits and visitor experience that attract a variety of visitor types. Today it is not only about tourists. Attractions have to address the local crowd, corporations, schools, senior citizens and continually stimulate the customer groups and the factors that matters for them. These needs can create an operational and administrative nightmare unless supported by a proper Attraction CRM system that takes care of processes and automation of administrative tasks.
Standard revenues for attractions come from walk-in ticket sales, merchandise and F&B sales. A specialized attraction CRM system enables added revenue channels that all together, if managed correctly will generate more revenue than the standard revenue channels.
Examples of additional attraction revenue streams:
- Family Memberships
- Kids Club Membership
- Corporate Membership
- Sponsor Membership
- Cross Park Memberships
- Affiliate Memberships
- Travel Agent Loyalty program
- Taxi Driver loyalty program
- Donations and Adoptions
- On-Line Membership sales and renewal
- Birthday Gift Membership and Adoption packages
A Membership adds value to the visitor and encourages repeated visits. Membership sales gives the attraction upfront payment for future visits and even when the membership fee is utilized the member will spend on food, snacks, merchandise and they will bring friends that pay ordinary admission fees.
Speedy Membership registration process is very important where member photo capturing and card printing must be integrated and instant. With Memberson Registration functionality it takes less than a minute from start of registration until the member holds their printed personalized member card.
Memberson provides analytical reports that visualize segmented visitor profitability by detecting visit and purchase patterns. The information can be used to fine tune the Membership offering where an example is a lower priced membership that is valid only on Mondays to Wednesdays before 2 pm. The membership attracts a group of visitors that would not buy the full priced membership but that have the time availability outside of the normal visit peak hours.
The flexible Memberson Access Control right settings manage access rights and membership validity per attraction/park, per day and time during the day and by number of visits per day. The system manages block out days to avoid member visits at the top days of the year like public holidays or special event days.
A Members only entrance gate gives members the feeling of special treatment and the Memberson access control instantly verifies if the member and approves or denies access. The Memberson Access control client also comes in a PDA version which is convenient to use at peak hours where multiple gates can be opened.
Integrated SMS and EMAIL engine provides seamless customer communication with opt out functionality. Messages triggered by visit patterns allow creative marketing promotions increasing customers visit frequency.
Memberson provides an Application Programming Interface (API) and integration with ticketing systems, finance systems, and merchant POS systems.
Let the customers keep your database up to date. The Memberson web portal has functionality for new members to sign up and for existing members to update their profile, check account status, do redemptions and post feedback.