Entertainment CRM
For Restaurants, Bars and Night clubs it is important to create a loyalty environment that promotes visit frequency and increased spending. An example is a spending and frequency driven membership that gives higher discounts if the customer revisit within 3 days. By setting a spending requirement that is a slightly above the normal spending per visit the increase in the sale will cover the cost for the discount on the repeated visit. The total revenue increase is an extra visit that would not happen without rewarding the customer.
Word of mouth is extremely important for the entertainment industry where a bad experience quickly can result in wide spread bad reputation trough social media channels like facebook, twitter and restaurant review web sites.
Memberson provides tools for feedback and complaint management assuring that no unsatisfied customer will be left without attention. Research has proven that companies who manage feedbacks and complaints with proper explanation or compensation can turn costly detractors to become profitable promoters who will spread the word of how well their complaint was managed. Most people understand that no one is fail free and everyone can have a bad day but it is not acceptable that a submitted complaint do not get any attention and do not generate a reply.
Restaurants can increase the customers VIP feeling and experience by powering staff with information like customers table, food and drink preferences. The Memberson system provides the staff with key information which in addition to preferences can include food allergy information and a list of recent items purchased.
VIP Guest verification at the door to a club with special treatment for members, who can bypass the queue, is by many persons experienced as a higher value than discounts.
With Memberson Loyalty Systems Clubs bars and restaurants can enjoy increased visit frequency, and increased member spending by creating their own loyalty concept combining digital stamps, stored value accounts and points or discount programs.