Retail CRM for Enterprise organizations
Large retail organizations managing multiple brands in several retail chains require a solid and flexible platform processing large transaction quantities from hundreds or thousands stores in several countries and regions.
Multi-Tier and Cross-Brand membership capabilities are essential when customers have a history of several membership periods and when customer holds several active brand memberships at the same time. Memberson Membership Management enables a full life time view of customer profiles with instant KPI indicators and history information of membership periods, upgrades, downgrades and renewals.
Enterprise loyalty offerings are complex in structures where benefits like points and discounts are conditional to customers spending patterns and demographic print. Today most enterprise retailers are stuck in their initial offerings since the changing of schemes require costly time consuming consultant and development work limiting the marketing department’s ability to create creative seasonal, promotion based and campaign based loyalty schemes. The Memberson Transaction Engine comes with a user friendly interface for retailers marketing departments to manage multiple running schemes without any technical assistance.
Enterprise retail organizations often evolves to their enterprise level by acquiring chains and brand distribution rights resulting in a set of different IT systems where some are Real-Time and some are managed by daily batch file updates. Memberson Integration Module and API (Application Programming Interface) supports a mix of multiple simultaneous Real-Time and Batch based transactions. The retailers IT department have full control of synchronization jobs and system integrations.
Enterprise Voucher management involves several departments where it must be easy for the operations to control the voucher workflow and where the finance department needs full control of approval process and liable value.
Memberson Voucher Management module takes care of the full voucher workflow and supports a wide range of voucher types like e-vouchers, birthday vouchers, cash vouchers and 3rd party vouchers.
The biggest problem for retail marketing departments is the lack of integrated tools for running Campaigns and Events. To measure the outcome from campaigns are even more difficult and it often involves the IT department and external consultants to extract, link, massage and analyze sales data, a time consuming and costly process that does not even deliver exact results.
For marketing departments the Memberson Event & Campaign manager is like nirvana. Campaigns are planned, targeted, executed and monitored with 100% precision. Real-Time sales progress and ROI in dollars and cents with provides a full result oriented overview of all campaigns and events.
Integrated SMS and EMAIL engine provides seamless customer communication with opt out functionality. Messages triggered by spending patterns allow creative marketing promotions increasing customers purchase frequency.
Memberson Report Viewer and Memberson Report Design Studio include standard and customizable analytical reports in interactive pivot table format or as normal list reports with calculations and graphs. Reports shows critical real-time statistics and historical statistics by using fast data warehouse processing.
Let the customers keep your database up to date. The Memberson web portal has functionality for new members to sign up and for existing members to update their profile, check account status, do redemptions and post feedback.
The Memberson Loyalty System is a complete scalable and future proof Retail CRM platform.