Capture upsell opportunities with loyalty and patterns
Description
Based on member patterns and how and when they interact, use loyalty rewards and purchase identify upsell opportunities or inflection points that allow you to engage and offer your members the right reward at the right time to drive transactions.
Examples of benefits:
- Customer experience: Make the person feel rewarded by receiving an offer / reward at the right time to make his purchase decision easier.
- Increase member transactions: More relevant rewards and information will drive additional transactions from the member
The design of the loyalty best practice is important to ensure it has the right patterns and rewards to maximize the success of the upsell. It is especially important to ensure that the targets are not too narrowly defined to render the effort in setting it up irrelevant. Memberson can help you navigate both the business application and technical implementation.
Concept
By analyzing and segmenting your members based on their purchases and loyalty interactions you can increase your upsell opportunities by given the right loyalty reward and engagement at the right time.
Execution
- Brainstorm and analyze your data to identify upsell opportunities
- Set up segments [Tags] based on the upsell opportunities
- Configure the segment automation via rules and tag engagements
- Set up content and/or rewards for each upsell opportunity
- Measure, analyze and optimize
KPI
- Cost of analysis and set up
- Increase in transactions => 5% [very much depends on segmentation and rewards]
Detailed Execution in Memberson Loyalty CRM Platform
Please contact Memberson for further discussions
