Loyalty Engine

Real-time loyalty processing at scale

Memberson's Reaktor® engine consumes large volumes of data and coordinates many connected events in real time — engaging each member individually with points, stamps, milestones, tiers, vouchers, codes, benefits, cash vouchers, stored value and more. One engine runs many programs, brands, currencies, countries and languages in parallel.

Loyalty Engine

Overview

The Loyalty Engine is the high-volume, scalable core that powers the Loyalty Platform. It ingests interactions from every channel, applies your loyalty logic in real time, and issues the right points, rewards, vouchers, codes, benefits, stamps and milestones — instantly.

Built from the ground up for multi-brand, multi-business, multi-currency, multi-country and multi-language operation, it runs Retail, Staff, Interest Club and Coalition programs side by side in a single setup.

Key Capabilities

Loyalty Engine Capabilities

Real-time processing at scale

The engine ingests interactions from every channel and coordinates many connected events at once, engaging each member individually the moment they act.

It issues points, rewards, vouchers, codes, benefits, stamps and milestones instantly.

Reaktor®Sales DataWeb PortalsWifi & Beaconse-CommerceMobile AppsCarpark & GantryGames & AdsReward DispenserSocial & ChatKiosksTablets

No-code Rule Builder

Compose rules from Restrictions, Criteria and Actions. Restrictions scope when and for whom a rule runs (weekdays only, specific tiers); criteria read the trigger event and profile — minimum spend, channel, owning a campaign badge; actions then fire in real time.

A campaign rule like “3× bonus points per $ spent online, weekdays, minimum $10, participants only, expiring 1 May” is assembled visually in minutes — and templates and approval workflow keep large teams safe and fast.

Rule Builder3× bonus points — online purchases
TriggerOnline purchase event
1
RestrictionsWeekdays only · campaign period
exit
2
CriteriaSpend ≥ $10 ##INLINE14## has badge
exit
3
ActionsIssue 3× points per $ · expire 1 May
3× points issued — in real time

Rewards, points & currencies

Manage points, stamps, milestones, tiers, vouchers, codes, benefits, cash vouchers, stored-value and gamification across multiple point types and currencies.

Detailed control, multiple presentation languages and custom parameters keep the reward model future-proof.

Points
12,450+ 1,200 K-POPS · second point type
Stamp card
4 of 6 — free coffee at 6
Tier
Gold
$560 to Platinum
Vouchers
$10Birthday Treatexp 31 Aug
15%Timed voucherexp 7 days
$5Cash voucherexp 31 Dec
CurrenciesSGD · MYR · HKD
Point typesPoints · K-POPS
Stored valueBuilt in

Multi-brand, multi-market & multi-language

Memberson’s architecture is not limited to the brand or geographic silos other vendors impose. Members sign up once per brand, earn points as they travel across the region, and redeem locally.

Earn rates, rewards, benefits and vouchers are set per market and per brand, and portals and apps carry one brand identity in every local language.

One platform · one setup
Brand A
Singapore
ENSGD
Brand B
Malaysia
BMMYR
Brand C
Hong Kong
中文HKD
Example configuration — brands, markets, languages and currencies are fully flexible

Promotion & referral codes

Generate, upload or define generic promotion codes. Run multi-level referral mechanics where every profile carries a personal code and sign-up forms capture it.

Referred and referring members are linked automatically, and rules trigger in real time — rewarding first purchases, repeat purchases and milestone referrals out of the box.

Parallel program management

Operate multiple retail loyalty concepts, staff, interest, kids-club, vendor and coalition programs from one platform, each with its own rules, rewards and teams.

No separate instances to maintain — one setup covers the whole portfolio.

Why teams choose it

Built for outcomes

Enterprise scale — consume and act on large data volumes in real time.
One setup for many brands, businesses, currencies, countries and languages.
No-code operation with approval controls for large teams.
Future-proof mechanics with custom parameters and gamification.