Loyalty Engage

Marketing automation built for loyalty

Design journeys, run campaigns and automate engagement across Email, SMS, WhatsApp and Push — and, uniquely, issue loyalty items like points, chances and vouchers inside the very same targeting, journeys and campaigns.

Loyalty Engage

Overview

Loyalty Engage turns loyalty data into engagement. Build campaigns and multi-step member journeys, automate expiry reminders, win-back, up-sell and onboarding, and target with precision using segments, spending, interactions and any customer data.

What makes Memberson different: the same targeting, journeys and campaigns you build for messaging can also issue loyalty items — points, lucky-draw chances, vouchers and benefits — so engagement and reward happen in one motion.

Key Capabilities

Loyalty Engage Capabilities

Cross-channel messaging with loyalty items

Reach members on Email, SMS, WhatsApp and Push from one place, personalized to the individual.

What sets Memberson apart: the same message can carry live loyalty items — points, a lucky-draw chance, a voucher or a benefit — so a send is not just a message, it is an actionable reward. And if you prefer your current marketing platform, connect it to Loyalty Engage and share the same loyalty data and item mechanics.

Campaign & journey actions
Communications
Email SMS Push WhatsApp
Rewards
Fixed Points Fixed Chances Vouchers Benefits
Tasks
Add Tag Remove Tag
Custom actions
Survey Form Booking + more…
Right channel per member, per step — with real loyalty items issued in the same flow

Journeys & automation

Onboarding, win-back, expiry reminders, up-sell and long-tail drip journeys run automatically.

Uniquely, the same journey that messages a member can also reward them inside the flow — award points, grant a lucky-draw chance, or drop a voucher at exactly the right step — so engagement and reward move together.

Journey designer
On segmentExpiring in 30 days
Check reachabilityEmail · WhatsApp
Reachable EmailReachable WhatsApp
EmailExpiry reminder
On Send ▾
WhatsAppExpiry reminder
On Send ▾
Wait3 days
SettingsEntry
Entry method *EVENT BASED ▾
Trigger type *Interaction ▾SETUP
AvailabilityAlways on
Campaigns“Add to Journey” campaigns push members in on schedule

Granular targeting

Drag and drop target patterns — segments, spending, interactions and any profile data — into sets and exclusion sets to compose your audience, and reuse that exact targeting across messages, journeys and campaigns.

Define the audience once and apply it across every communication channel — Email, SMS, WhatsApp and Push — with points, chances and vouchers included where you want them.

Granular targeting
Target options
Demographics Loyalty Patterns Birth Month Has Voucher Has Tag Point Balance Receipt Spending Signup Date Opened / Clicked + 40 more patterns…
Point Balance
Set 1
Membership typeone of · Gold, Platinum
AND
Point balance≥ 5,000
AND
Not from communicationBirthday EDM (30d)
AND
Drop “Point Balance” here
Total12,480
OR
Set 2
Has tagVIP
Total1,940
- Exclusion set: Opted out · Purchased last 7 days
Unique total13,655

Drag-and-drop EDM editor

A modern drag-and-drop editor builds responsive emails from render-tested master templates, so layouts look right on mobile, tablet and desktop.

Conditional dynamic templates and multi-language content personalize every message to the recipient.

Edit template
AppearanceContent
Structures
Blocks
Image Text Button Spacer Video Social Banner Menu HTML
Modules
</>
Structure
Drop content here
Drop content here
Structure
Drop content here
Drop content here
Structures, blocks and modules — responsive, render-tested templates

Performance visibility

A campaign timeline and engagement calendar keep day-to-day activity visible.

Delivery, open and click-through rates — plus budget and billing per campaign — show what is working.

Performance visibility
TIMELINE VIEWCAMPAIGN LISTENGAGEMENT CALENDARENGAGEMENT LIST
June 2026
SunMonTueWedThuFriSat
123418:30 HQ · Email ✓567891009:00 SMS · sched11121314151610 · Email overdue1718192021222310:36 Voucher ⚠2425Discarded262728
ScheduledCompletedOverdueDiscardedBlackout
Unique clicks
Total clicks
Calendar, timeline and delivery / open / click performance — per campaign and engagement

Governance & control

Manage consent, contact preferences and data privacy natively — with opt-in/opt-out, contact policy, blackout dates, seed and block lists, multi-wave campaigns, A/B testing, and approval levels and workflow.

A detailed audit trail records before-and-after states across the platform, and function and data access control keeps multi-team, multi-brand marketing coordinated and compliant.

Why teams choose it

Built for outcomes

One platform for Email, SMS, WhatsApp and Push.
Issue points, chances and vouchers inside the same journeys and campaigns.
Governance and approval for multi-team, multi-brand marketing.
Bring your own marketing platform, or use Memberson’s.