Loyalty CRM

A 360° view of every member — and the tools to act on it

Loyalty CRM gives your service, marketing and store teams one intuitive, graphical workspace to see, service and segment every member across every channel — on the desktop and on the shop floor. It doubles as your customer data platform.

Loyalty CRM

Overview

Loyalty CRM is the operational heart of the program — a portal that covers every loyalty and membership need through a clean, graphical interface. It captures interactions from every channel into a single member profile, so an actionable 360-degree view of spending, communication, inquiries and interactions is always at hand.

The same profile powers clienteling in the merchant app on the shop floor, and the whole store doubles as a Customer Data Platform (CDP) for the wider business.

Key Capabilities

Loyalty CRM Capabilities

Actionable 360° profiles

The profile view brings together native loyalty and membership status, a graphical customer-journey timeline, transactions and interactions, vouchers and benefits, referral relations and partner-membership links.

A multi-language UI, custom fields and tabs, and embedded external system views make it the single place to understand a member.

Loyalty CRM — 360° Profile
JC
Janet CooperMember since 2022 · Singapore
GOLD
User ID0087236CountrySingaporeLanguageENBirthday24 Apr
Tier expiry31/12/26Spend 12 mthsS$ 4,820Pts expiring 30d800Referrals2
Points12,450Vouchers3 activeLast visit2 Jul
TIMELINECHECKINCASESSPENDINGSINTERACTIONSBENEFITSVOUCHERSPRODUCTSRELATIONS
Purchase Communication Inquiry Interactions
Welcome $ Booking Link click $ Like Expiry reminder CFeedback App $ f

Segmentation & tagging

Build and apply segment tags and badges and use them across the platform — in loyalty rules, campaign targeting and function and data access control.

A member’s segment can drive the experience automatically, everywhere it matters.

Segmentation — Tags & Badges
Show textShow icon
VIP
RSP-EDM
Lux
RSP-SMS
+Add
Automatic Tag ConfigurationManual Tag
Used across the platform
Loyalty rulesCampaign targetingAccess control

Membership operations

Handle the full lifecycle — tier upgrades, downgrades, renewals and terminations — plus adding, refunding, editing, utilizing, collecting and transferring rewards, benefits, points and vouchers.

Automated issuance from rules and campaigns is matched by manual overrides for customer service, for true vendor independence.

Membership operations
Memberships · Retail
ACTIVE
SIL00000008SG-Silver
Expiry Date:Never
Last Renewed:31/05/2021
Location:Singapore HQ
EditRenewUpgrade/DowngradeTerminateRules Engine
TIMELINECYCLESSPENDINGSVOUCHERSPRODUCTSQUALIFICATIONBENEFITSCASESREWARDS
+P+P−
DateLocationCurAmountPts
26/02/25Berry ElectronicsUSD10.00
19/10/21_HQ_SGD1.001

Merchant app & clienteling

A native staff app puts member servicing on the shop floor: look up profiles (tracked in the CRM and able to trigger loyalty rules), validate members, utilize vouchers, track benefits and purchases, and scan receipts.

It brings clienteling to associates and can extend the program to partners — every action logged per user and location, in real time.

Omni-channel data + CDP

Capture transactions and interactions from every channel into a single profile — multiple currencies, multiple point types, lucky-draw chances, SKU-level detail and custom payloads.

Use the same omni-channel store as a Customer Data Platform for the wider business.

Channels
Code / NameTypeIn profileStatusActions
ANDROID1Mobile App — AndroidANDROIDActive+
APPLEApple ID ConnectIPHONEActive+
ECOMMERCEe-CommerceE-COMActive+
CHECKIN_OUTCheck-in/outChallengeActive+
Action codeAction nameTimelineStatus
INCheck-InActive
OUTCheck-OutActive
Add channel — define as many as you like
All channel data lands in one member profile (CDP) — usable instantly in rules, campaigns and promotions

Built-in dashboards

Ready Memberson dashboard sets cover membership and loyalty statistics out of the box.

Your existing BI — Tableau and AWS QuickSight — embeds directly in the Memberson UI, so insight never means leaving the CRM.

The BI connectivity feature automatically exports data to any data warehouse you want, so you can run any BI intelligence tool that you may use.

Built-in dashboards
Members acquisition dashboard
Ready sets + embedded BITableauQuickSight
Why teams choose it

Built for outcomes

A single, actionable view of every member across channels.
Clienteling and member servicing on the shop floor via the merchant app.
Highly customizable — managed custom fields, views and processes.
Doubles as a CDP — one data store for the business.