Gamification - Going beyond simply awarding winners

Description

Track and reward different interactions to drive consistent engagement, by tracking and rewarding actions like the number of attempts or even sharing the game link.

This will allow you to do things like:

• Devise more engaging achievements for games
• Identify new segments (e.g. for the most avid participants)
• Use the information gathered to trigger special journeys which will in turn drive further engagement and expansion

There are many pre-requisites for this approach and finding the right balance between the reward and benefit is crucial. If you find the right balance the the results can be great.

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Concept

Track different member interactions to drive consistent engagement, by rewarding specific, pre-defined actions within games that goes beyond winning.

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Please contact Memberson for further details about this best practice, examples and details around the concept, execution, KPIs and how to set up in Memberson Loyalty CRM platform. Our Loyalty consulting experts can guide and help you to design, set up and execute on this best practice.

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