Increase spending through stepped rewards

Description

By implementing a stepped rewards strategy, you will be taking advantage of a powerful tool to increase customer retention and revenue that is based on experiences and power up.

Examples of strategic benefits:

• Understanding your customers better: Responses from introducing a certain reward to the next step of the rewards program will enhance segmentation via additional insights of what your customers want.
• Further lengthen loyalty journey: Stepped rewards will be beneficial when special rewards are provided. Customers will see the long-term benefits of staying loyal to your brand as they advance through the rewards / tiers / benefit of your program.

Coming up with and implementing a stepped rewards plan can be daunting, but Memberson has the expertise and experience to help you identify and deploy the ideal strategy for your program.

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Concept

Use advanced stepped rewards strategy to drive retention, brand connection and spending. Go beyond simple membership tiers an introduce a stepped rewards strategy.

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Execution

1. Define the strategy and the stepped rewards mechanism that will be used
2. Setup notification that will automatically inform a user when they are about to reach a certain threshold, point balance, or when they have just reached a threshold
3. Track purchases from participants in the notifications and tiers
4. Consider to run additional campaigns from time to time to target these members

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KPI

• Cost of rewards
• Increase in spending / purchases > 5%

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Detailed Execution in Memberson Loyalty CRM Platform

Please contact Memberson for further discussions

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