Seamless loyalty updates to mobile app design & functions to stay relevant

Description

Providing new design, features and information to members are increasingly important to ensure that your loyalty program and experience is relevant, fresh and interesting for your members. Typically, Loyalty Mobile Apps tend to become stale quickly and any change requires substantial investment and changes to the underlying code.

Therefore, it is important to have a loyalty mobile app that has flexible configurations settings enabling you update and change the appearance and behaviour of the loyalty mobile app without having to publish a new version.

This would typically include items such as adding or removing menu items on the fly, changing membership cards at any time, enabling or disabling promo and referral sign-up fields etc.

Examples of strategic benefits:

• Member interest and engagements: Keep the members engaged and interested in the loyalty program by refreshing the look, feel and features available in the App
• Member retention: Enabling existing members to experience new design and features to increases their connection with the brand and improving retention rates.

Although it may be difficult to measure the exact impact of this best practice in the current digital word it cannot be underestimated how important it is to stay relevant with design and feature updates, especially to a younger audience.

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Concept

Enable seamless loyalty updates to menu, design and features in the loyalty mobile app to stay relevant with high engagement without having to develop and publish new mobile app versions.

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Please contact Memberson for further details about this best practice, examples and details around the concept, execution, KPIs and how to set up in Memberson Loyalty CRM platform. Our Loyalty consulting experts can guide and help you to design, set up and execute on this best practice.

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