Engage with your members in their preferred language via multi language features (engagement, mobile, vouchers)

Description

Allowing members to choose their preferred language is critical in certain countries. Not only does it add a certain exclusivity, but it will also remove obstacles for them to become members, engage and transact with your brand. It is important that the preferred language is used in the user touchpoints, engagements and reward items to provide a seamless language experience for the members.

Examples of strategic benefits:

• Increase member acquisition across countries where local languages are critical
• Increase member engagement and transactions by engaging with the members in the right language via all touchpoints

Memberson provide a comprehensive support for multi language set up both from a loyalty mobile (member touchpoint perspective, engagement via any communication channel (such as email, SMS, Push, WhatsApp and other local engagement platforms). However, one critical area is to determine what languages to support in which country and ensure that the implementation is seamless. Memberson can provide insight and support during this process.

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Concept

Provide options for your members to engage with you in the language that they are most comfortable with across communications, user touchpoints and vouchers via multi language features. This is critical in certain countries and will drive member acquisition, engagement and purchases.

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Please contact Memberson for further details about this best practice, examples and details around the concept, execution, KPIs and how to set up in Memberson Loyalty CRM platform. Our Loyalty consulting experts can guide and help you to design, set up and execute on this best practice.

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