Best Practice #
4
Social Media lead acquisition (leadtools) [Facebook, Instagram]
Description

Use social media tools and forms to drive member acquisition in a completely seamless manner for the customer within the social media itself.
Examples of benefits:
- Member acquisition: Attract a new set of members directly in your social media channels making it seamless for the customer to sign up within the social media channel
- Drive member sales: With the right and targeted rewards specifically by social media channel you can drive additional sales.
The key to a successful strategy lies in making it seamless and part of your social media strategy by combing the social media marketing with your loyalty program. Memberson provides the knowledge and functionality to ensure successful a outcome.
Concept
Capture new members seamlessly via Facebook and Instagram advertisement. You create Facebook and Instagram ads to promote your membership via lead ads instant form (pre-filled pop ups) that create members directly in CRM with potential of unique customer journeys.
Execution
- Memberson and Client configure and setup Plug & Play integration for FB & Instagram
- Create Facebook & Instagram ads to promote membership with Leads Ads Instant Form
- Set up the sign-up incentives / customer journey for these new members (optional)
- Run report to track success
KPI
- Cost of Plug & Play integration and Facebook and Instagram advertisement
- Increase in member growth – > 10% [depends on success of facebook and Instagram ads]
Detailed Execution in Memberson Loyalty CRM Platform
Please contact Memberson for further discussions
Previous practice
#3 In-store acquisition campaign
Next practice
#5 Partner Vouchers (example Grab)

