Loyalty Best Practices
/
Time-limited promo codes
Best Practice #
19

Time-limited promo codes

Description

Often your members may be undecided and may not be sure when they want to make the next purchase. Introducing promo codes that is both time and quantity bound introduces both and inventive and an urgency into that decision process.

Examples of strategic benefits:

  • Member Purchases: Driving and incentives faster / more frequent purchases
  • Member Value: When participating and able to use promo codes that is both limited from a time and quantity perspective the member will feel that he has won or been given something that only a few select persons could benefit from.

It is critical that the solution enables advanced option in restricting the promo codes both from an overall perspective and by member perspective. In addition having the ability to bundle benefits and vouchers into such promo codes can greatly improve your success.

Concept

To introduce urgency in redeeming and using promo codes for purchases introduce promo codes that both is limited from a time and quantity perspective, which gives access to timebound vouchers.

Execution

  1. Create promo codes in CRM with time and quantity restrictions
  2. Set up the actual voucher and benefit with time restrictions
  3. Set up a rule that triggers the voucher and benefit based on the defined promo codes
  4. Member goes to the Mobile App an redeems the promo code
  5. Member receives and can use a voucher and/or benefit within a certain amount of time
  6. Review the results based on promo codes and utilization of vouchers

KPI

  • Cost or voucher / benefit
  • Increase in purchase directly related to promo code – > 5% increase in purchases

Detailed Execution in Memberson Loyalty CRM Platform

Please contact Memberson for further discussions