Drive event success with loyalty interactions
Description
Events are often planned from a marketing perspective and may be a new product launch, a new store opening or a themed event. These events are often designed to drive both additional business and brand connection. By smartly leveraging your member base with the right loyalty interactions and rewards you can increase the success of these events.
Examples of strategic benefits:
- Event Participation: By leveraging the member base with the right loyalty interactions you can create a real buzz around your event
- Event Purchase: Driving and incentives purchases linked to event
- Member Value: Valuable members may feel more appreciated and become brand ambassadors with the right event and participation.
Exactly what member and loyalty event strategy you use will depend on the event and your brand, there are many options available. Closed looped and multi-steps journey’s are often an important aspect in the design.
For Memberson’s clients, we can help explain the options available to you and how you may use them for your events.
Concept
During your events leverage loyalty interactions and rewards for a successful, engaging and rewarding experience for members. Use closed loop and connected loyalty interactions to increase participation and activities during the event.
Execution
Drive event success and return with closed loop and loyalty events and interactions
- Define event objective and strategy with loyalty interactions
- Invite members with specific targeting and muti step journey
- QR code checking triggering automatic loyalty interactions
- QR code checkout triggering automatic event follow up
- After event multi-step campaign to drive additional interest and revenue
KPI
- Cost of rewards and communication
- Increase in member purchases related to event – > 10% increase in purchases
Detailed Execution in Memberson Loyalty CRM Platform
Please contact Memberson for further discussions
