Loyalty points currency options with global loyalty program

Description

Companies either running one loyalty program across countries or separate loyalty program in multiple countries, the point earning ratio based on currency is critical. It needs to be flexible and easy to configure to ensure ease of understanding to the member, correct country rewards and cost strategy and if required cross country earning and burning strategy.

Examples of strategic benefits:

• Multiple currencies seamlessly incorporated into one or multiple loyalty programs
• Flexibility to define country specific rewards and cost strategy and maintain a global loyalty strategy
• Members can be encouraged and rewarded to spend in any country and currency.

Defining a multi-country loyalty and rewards strategy is complex with many parameters, scenarios and member experiences to consider. Fortunately Memberson’s platform provides full flexibility in configure this and we can help you both explaining the options available to you and guide you on the right currency strategy that you may want to apply.

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Concept

Enable different currency translation to point logic based on exchange rate and loyalty approach. Differentiate between countries and exchange rates both for local and global loyalty program strategy.

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Please contact Memberson for further details about this best practice, examples and details around the concept, execution, KPIs and how to set up in Memberson Loyalty CRM platform. Our Loyalty consulting experts can guide and help you to design, set up and execute on this best practice.

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